jeff gardner.

Email Standards Project

Some of the more observant of you may have noticed that I like supporting web standards.  I think that it is important for designers, developers and the like to be able to count on their creations to render the way they intend them to.  Recently I’ve been working on a coding some html email’s for a few newsletters at work and I’ve been absolutely flummoxed by the lack of any kind of standard between different webmail clients and between all the different desktop email clients!  It’s amazing how badly some clients and some webmail portals can break your simple, standards compliant html email.  Maybe later on I’ll upload a few examples but for now, head on over to the Email Standards Project and try and educate yourselves a little on why having email display consistently is something that everyone should be demanding of their email client or webmail portal.

Here is a little excerpt from their literature:

Unfortunately, just like that Celine Dion song from Titanic, HTML email rendering has been left in 1998. Getting even a relatively simple design to work in the 10 or 12 major email clients can be a very frustrating task, and support is getting worse, not better. It’s time for web designers and email client developers to realise that we need to follow the path that web standards for browsers has cut so clearly.

So check them out, read a little and who knows?  Maybe you’ll even learn something!

Let me know what you think?  Is this complete geek crap that doesn’t matter or can you see the benefit of having a standard that email programs and sites are held to?


Tagged: email standards, email, and email standards project
04 April 2008

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